Fatima Doman, Founder and CEO


Bestselling Author, Speaker, Executive Coach and CEO of Authentic Strengths Advantage, Fatima Doman has motivated audiences across six continents to leverage their authentic strengths for transformation. One of today’s most influential voices in engagement, well-being and positive change, Doman is passionate about empowering people for sustainable high performance—at work and in life. Her experience fleeing her country of birth in the wake of war informs her work to help people build resilience in the midst of challenges. Doman shares innovative, evidence-based tools rooted in the groundbreaking science of Positive Psychology—engaging audiences to bring out the best in themselves and in those they seek to positively influence. For decades Doman has worked successfully with Fortune 100 and Fortune 500 clients representing a variety of industries, and with educators around the globe— her compelling message inspiring positive leadership while boosting emotional intelligence for individuals at all levels of their organizations. Her books, Authentic Strengths and True You: Authentic Strengths for Kids have been featured by the Huffington Post, Psychology Today, on TV, Radio, e-learning, and her workshops have been licensed globally.

Doman has served as Co-Founder/Co-Director of FranklinCovey’s Global Executive Coaching Practice, as Faculty for the FranklinCovey/Columbia Business School Executive Coach Certification Program, and has managed certification/developed content for the internationally acclaimed 7 Habits of Highly Effective PeopleHer post-graduate work includes an Advanced Executive Coaching Certification from the Columbia Business School Coaching Program and an MA in Communication.

“Rated speech all 10’s! Applicable to life in every way!”

Genentech Participant

Overall great event!  Everything I learned was helpful.  Specifically, the module on “Exploring Happiness,” the videos, reflection activities and connections to research.  The only improvement I can offer is I want MORE! 

Headstart Participant

Bring Fatima back to speak again!  I plan to use this strengths-based approach at work.

CCDS Participant

Excellent!  All of it was helpful.  I plan to implement the activities when I am coaching.

MCS Participant

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